ecommerce
Cutting Meta Ad Waste by 68% for a Premium DTC Brand
ArcShift was spending $45K/month on Meta with a 1.6× blended ROAS and no clarity on what was working. We rebuilt attribution from the ground up, installed a creative testing framework powered by AI analysis, and cut wasted spend by 68% while growing blended revenue 35%.
Client Alliance University
Industry ecommerce
Duration 10 weeks
68% Reduction in Wasted Spend
4.2× Blended ROAS
35% Revenue Growth
12 Winning Creative Clusters
Impact
68% Reduction in Wasted Spend From $45K/mo to $26K/mo on same channels
4.2× Blended ROAS Up from 1.6× at project start
35% Revenue Growth On lower total ad spend
12 Winning Creative Clusters Down from 180+ ad sets
Tools & Technologies
Meta AdsGoogle Analytics 4Triple WhaleLooker StudioOpenAIKlaviyo
"The attribution rebuild alone was worth the entire engagement fee. We finally know which ads are actually driving revenue, not just platform-reported conversions."
Next Step
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